PODCAST: What Healthcare Can Learn From Top Consumer Brands

The patient journey is undergoing significant evolution. As digital transformation sweeps across the healthcare landscape, what lessons can health organizations adopt from major consumer powerhouses like Delta Air Lines, Home Depot, and American Express?

This pivotal question was the focus of our discussion with Elizabeth Daugherty, founder of the consultancy SpurConnX, and a contract strategic advisor for Atlanta's Piedmont Healthcare. We explore her core motivation (her "why"), tracing how advocating for family members first inspired her transition into healthcare following a successful career with some of the world's most recognized consumer companies.

In our conversation, we also delve into how medical enterprises can emulate large brands to cultivate superior patient experiences, foster customer loyalty, and establish a meaningful feedback mechanism that truly internalizes patient input to refine the delivery of best-in-class care.

To listen to the full episode use the embedded link above, or find Traktion Talks in Apple Podcasts, Spotify, or wherever you consumer your content.