Healthcare
Services
Our clients are leading health companies serving specialty areas including senior care, behavioral health, orthopedics, chiropractic, dental, and life sciences. We know healthcare, and our tailored services allow you to focus on what you do best.
Healthcare marketing is not one-size-fits-all.
CRM/MARKETING AUTOMATION
Using our proprietary framework, Navigator, we identify requirements for managing patient and prospect relationships, and where applicable, research and implement the right CRM solution based on client needs.
Optimize resources to ensure highly-trained clinician time is used efficiently, while leveraging administrative resources and technology as much as possible.
Client examples include Orthodontic Partners, One Senior Care.
PAID MEDIA
Develop and execute paid digital media campaigns, including paid search, paid social, geofencing, OTT, video and other digital formats, aimed at either B2C or B2B acquisition, as well as clinician recruitment.
Use first-party data and propensity models to target high-value patients and clients, and/or segment audiences to improve retention by displaying the right messaging at the right time.
Create digital awareness campaigns aimed at complementing paid search and paid social, including display, audio and other formats.
Establish visibility to performance KPIs across the organization, and ultimately be able to acquire users more efficiently.
Client examples include U.S. Orthopaedic Partners, Chiropractic Health Partners, Johnson County Clin-Trials.
RETENTION
Retain patients/clients after initial touchpoint, communicating an appropriate offering at the relevant stage of opportunity through email marketing, SMS, outbound, other patient/client touchpoints.
Determine lifetime value to optimize marketing and other spending aimed at acquisition and retention.
Client examples include WellStreet Urgent Care, Autism Learning Partners.
GO-TO-MARKET
Work with biomed, medical device, life sciences and other emerging B2B health companies to develop and maintain a sales and marketing pipeline.
Help with brand development, content marketing, fractional marketing and other related services to support activities around marketing outreach and strategic positioning.
Client examples include Eyemart Express, Labrador Systems
