Team
Based in Decatur, Georgia, just outside of Atlanta, Traktion was co-founded in 2017 by industry veterans Ryan Woolley and Jon Eggleton. As it has grown, the firm remains committed to finding ways to help clients find efficient growth.
Ryan Woolley
Co-Founder/Managing Partner
RYAN IS A RESULTS-ORIENTED LEADER with two-plus decades of experience crafting and executing marketing and operational strategies. His focus has been on helping organizations scale their marketing efforts to profitably acquire new customers, first within retail and consumer verticals, later moving into healthcare and patient acquisition.
As a co-founder of Traktion, Ryan Woolley brought nearly 20 years of digital marketing, healthcare marketing, and e-commerce experience when the company launched in 2017. A Cleveland, Ohio native, Ryan began his career in Savannah, GA, where he earned a spot on the city's “40 Under 40.” In 2008, he moved to Atlanta and took on a leadership role at Response Mine Interactive, where he led marketing strategy and managed partnerships with top healthcare and retail brands.
Ryan helps healthcare organizations build and scale patient acquisition and retention programs. He recently led the creation of Traktion’s Navigator framework, designed to help multi-location healthcare businesses improve CRM selection, implementation, and automation, and he is passionate about layering AI into the company's workflows. Outside of work, Ryan enjoys attending sporting events with his family, and is an avid long distance runner. He can occasionally be found playing pinball, digging through record stores, and enjoying a local craft beer somewhere in Atlanta. He also previously served as a Board Member on Citizen Advocacy of Atlanta and DeKalb.
Jon Eggleton
Co-Founder/Managing Partner
JON HAS SPENT NEARLY ALL OF HIS CAREER IN DIGITAL, beginning in 1998 when he was hired to launch a new affiliate program for OfficeMax.com, later holding leadership roles within the e-commerce divisions of Home Shopping Network (HSN), American Greetings, and Progressive Lighting. Immediately prior to co-founding Traktion, Jon was the brand CMO for Turnstone, a Steelcase (NYSE: SCS) division focused on emerging businesses. He brought extensive client-side experience in building brands using digital channels to Traktion, and leads the firm’s brand development, content strategy consulting, and B2B marketing efforts.
Jon’s education includes a Bachelor of Science degree in Telecommunications from Ohio University, with an MBA in Marketing from Cleveland State University. He’s a frequent industry speaker, advisor and content creator, having been featured in Entrepreneur, Internet Retailer, Shop.org, Marketing News, and Healthcare Business Today. Jon is also a podcast host with credits that include U.S. of N/A (beverage/wellness), and Traktion Talks (healthcare innovation), both of which can be found in all major podcast platforms such as Apple Podcasts and Spotify. He served as an Innovator in Residence for both the 2024 and 2025 Summer Accelerator programs at Emory University's The Hatchery, helping student founders launch a variety of ventures as a passionate supporter of the Southeast’s growing startup scene.
A native of Cleveland, he lives in Decatur with his wife, Meagan, and their three young sons. He has also been an active community leader, serving four years as a School Leadership Team member for the City Schools of Decatur.
Anwar Eichelberger
Media Director
ANWAR IS A PERFORMANCE MARKETING EXECUTIVE with over a decade of experience leading growth strategy across paid media, digital acquisition, and multichannel execution. As Media Director at Traktion Partners, he partners with healthcare organizations to architect and oversee patient acquisition systems that drive meaningful growth, supporting everything from go-to-market planning to campaign performance and marketing infrastructure.
Anwar’s work spans the full marketing lifecycle, from strategic planning and market positioning to channel performance and conversion optimization. He helps providers expand market share, attract high-intent patient opportunities, and build marketing systems that align with the full patient journey, from awareness to appointment.
Before Traktion, Anwar held key roles at VMLY&R, Blueprint Digital, Tegna (formerly Gannett), and Interactive One. He has shaped acquisition strategies for nationally recognized brands including Firestone, Southern Company, Adobe, Toyota, McDonald’s, and NBCUniversal.
Originally from Harrisburg, Pennsylvania, Anwar is a lifelong Eagles fan who enjoys traveling, spending time with his family, and getting out on the golf course whenever possible.
Marie Jalloh
Marketing Assistant
MARIE IS A FIRST-GENERATION AMERICAN, and a recent graduate of Georgia State University’s J. Mack Robinson College of Business, majoring in Marketing. Marie first discovered her passion for the field at South Gwinnett High School after joining their business academy and being placed in a marketing class. There, she realized marketing perfectly combined two of her strongest interests: creativity and business.
Marie is especially passionate about marketing analytics and digital marketing. She’s eager to build on her classroom knowledge, including coursework in Marketing Management, Marketing Metrics, and Buyer Behavior. She has already obtained hands-on experience through previous roles, including working as a Sales Representative at Best Buy and marketing internships with Terminals Plus and the Grady Foundation. Additionally, Marie recently earned a certificate of completion in leadership as part of the prestigious WomenLead program at Georgia State University.
With her sharp analytical mindset and creative approach, Marie is dedicated to developing innovative solutions that resonate with audiences and drive meaningful results. Outside of her professional goals, Marie enjoys crocheting, reading, painting, digital art, nature walks, and gaming. These hobbies reflect the creativity and curiosity she brings to everything she does.
