Traktion To Host Healthcare Growth Workshops With Emory’s The Hatchery
Most healthcare organizations don't have a growth problem. They have a growth alignment problem, i.e. strategy, systems, and patient experience pulling in different directions instead of working as one process. It’s something we see every day in the healthcare clients we serve.
That alignment gap is what we’ve created the Healthcare Growth Series to close. Hosted in various innovation locations around Atlanta in the Fall of 2026, it’s a new three-part workshop series for healthcare leaders. Launched in partnership with The Hatchery at Emory's Center for Innovation, the workshops are an extension of their successful Detour series.
The series is free and open to anyone in the healthcare industry, but specifically designed for operators and executive healthcare leaders ready to move from growth ambition to execution. Each session will be a working session and not a lecture, with small groups, hands-on exercises, and takeaways you can act on immediately. Individual session details are as follows:
Session 1 — Strategy: Go-To-Market & Growth
How healthcare organizations actually grow, and where things break. Participants will gain clarity on who they're trying to reach, define their primary growth activities, and identify where strategy and communications can be more aligned.
Session 2 — Infrastructure: Tech Stack & Product
The systems behind the growth. In this session, learn what infrastructure you actually need (and don't) around CRM, marketing automation, and patient engagement, and how those choices can shape conversion and retention.
Session 3 — Experience: Patient & User Journey
From first touch to the ongoing relationship, this session will involve mapping where the experience breaks down between marketing, operations, and service delivery, and more importantly, how you can address those pain points.
Each workshop is capped at a small, curated group so the room remains a true working session, with peer networking a part of the experience. Who should attend? Single and multi-site healthcare providers, post-acute and senior care operators, specialty health groups, life sciences founders, health tech leaders, and the marketing and operations leaders who support them.
SAVE-THE-DATE: Session 1
📅 Thursday, September 10 🕤 9:00 – 10:30 AM 📍 The Hatchery at Emory Center for Innovation
Seats are limited by design. If you're leading growth, marketing, or operations at a healthcare organization, this is 90 minutes worth clearing your calendar for.
Registration to be open soon, but in the meantime - contact us if you'd like to be added to the pre-invite list.